William Shakespeare was clearly a great thinker and I do not think he would have allowed Hamlet to ramble on, almost boring Ophelia to death, about giving up riches through suicide if there was not a deep meaning imbedded in the mystical statements. It is obvious that Be refers to “behavioural economics” and Hamlet was considering leaving traditional finance for a socially connected economic science. The man had a lot on his mind.
We have struggled ever since. Daniel Kahneman is a master at putting into words what many people before him have felt but have feared to say; we are not very rational – in fact we are controlled by intuitive responses in turn controlled by emotions. If Hamlets father was killed by Claudius (likely the first IT-technician in the cloud) it is little wonder that poor Hamlet was distraught and could not think straight.
Todays individuals are the same. We are expected to live lives based on facts and objective facts but we slide through life like lemmings and continue with the great default button, to do what everybody else does. We meet our partners, build families and end up in big houses with considerable mortgages without making an individual decision.